Можаровская Елена Дмитриевна Разработка рекомендаций по использованию инструментов виртуальной реальности для автомобильных дилеров (на примере дилерских центров Mercedes-Benz) магистерская диссертация


Публикации в периодических изданиях, сборниках материалов конференций и научных трудов



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Публикации в периодических изданиях, сборниках материалов конференций и научных трудов

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  3. Carmigiani J., Fuhrt B., Anisetti M. et al. Augmented reality technologies, systems and applications // Multimedia, Tools and Applications. – 2011. – 51(1), pp. 341-377.

  4. Eriksson M. Reaching out to grasp in virtual reality: a qualitative usability evaluation of interaction techniques for selection and manipulation in a VR game // Networked Digital Library of Thesis & Dissertations. – 2016. – [Электрон. ресурс]. – Режим доступа: http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A946219&dswid=7828 (дата обращения: 05.03.2018)

  5. Himanshu Patel, Cardinali R. (1994) "Virtual Reality Technology in Business", Management Decision, Vol. 32 Issue: 7, pp.5-12, 

  6. Hoffman D. L., Novak T. P. Marketing in hypermedia computer-mediated environments: Conceptual foundations // Journal of Marketing. – 1996. – 60(3), pp. 50–68.

  7. Hoffman H., Richards T., Coda B., et al. The illusion of presence in immersive virtual reality during an fMRI brain scan // Cyberpsychology & Behavior. – 2203. – 6(2), pp. 127-131

  8. Lanier J., Conn C., Fisher S. et al. Virtual environments and interactivity: windows to the future // ACM SIGGRAPH Computer Graphics. – 1989. – 23(5), pp. 7-18

  9. Lawson B.D. Motion sickness symptomatology and origins // Handbook of Virtual environments. – 2014. – pp. 531-599.

  10. Myeng-Sooh Y. The reality of virtual reality // Conference: Virtual systems and multimedia. – 2001.

  11. Patton MQ. Enhancing the quality and credibility of qualitative analysis // HSR: Health Services Research. – 1999. – 34 (5) Part II. pp. 1189-1208.

  12. Ratchford B. T., Lee M. S., Talukdar D. The impact of the internet on information search for automobiles // Journal of Marketing Research. – 2003. – 40(2), pp. 193–209.

  13. Riva G., Mantovani F., Capideville S., et al. Using virtual reality: the link between presence and emotions // Cyberpsychology & Behavior. – 2007. – 10(1), pp. 105-112.

  14. Schuemie M.J., Van der Straaten P., Krijn M. et al. Research on presence in virtual reality: a survey// Cyberpsychology & Behavior. – 2001. – 4(2), pp. 183-201.

  15. Sharmistha M. Brief introduction of virtual reality and its challenges // International Journal of Scientific & Engineering Research, Vol-4, Issue 4, April 2013. – pp. 304-309.

  16. Spagnolli A., Gamberini L. A place for presence. Understanding the human involvement in mediated interactive environments // PsychNology Journal. – 2005. – 3(6), pp. 88-97.

  17. Steuer J. Defining virtual reality: dimensions determining telepresence // Journal of Communications. – 1992. – 42, pp. 73-93.

  18. Suh K.-S., Lee Y.E. The effects of virtual reality on consumer learning: an empirical investigation // Mis Q. – 2009. – 29 (4), pp.673–697.


  19. Можаровская Е.Д., Особенности digital маркетинга на автомобильном рынке. – 2017.



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